Thursday 14 June 2007

all in a day's work....

the life of a sales officer more or less goes in a big whoosh...

it starts of with the distributor point... you go there in the morning, check the stocks, check damages, broken stuff, yesterdays sales and returns, quality issues if any (like an improper seal or whatever, any old stock, whatver else)....

then u go and plan ur day, make the daily targets for each of the salesmen... pick a beat to hit, then go meet retailers basically the most of the day...

at the retailers, check the stock movement check if there are any non-moving stock and try to rotate it... put up your pops, check competition moves and report it to your boss if there's anything significant...

then clean and wipe the bottles, packs, etc, clean the shelf and redisplay the product (usualy the salesman does all this even if u start, he'll take over)...

in the meanwhile show the new prodcuts and offers, push new prodcust and keep the retailer from ordering more non-moving stock of his...

this more or less repeats the whole time during the day... of course one is constrained by the fact that indian retailers sleep in the afternoon, so all this needs to be done by about 2...

then come back to stock point, do the totals for the day, make some creatives for the next and plan the next day...

assess the day's performance and fill up some reports...

give feedback to the salesmen...

go back and hit the bed, a tired soul....

to wake up the next morning

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